Search engines are websites that help you search all the websites in the world for what you seek. Ideally, if a prospective client searches on a search engine for a service you offer, you’ll want to show up in the results. This only happens, however, when you have used the right words in your website that match the words the person used to search for that service. This is also “local search” which means that some results will show up based on both “keywords” and geographic location.
The challenge lies in knowing what search words a prospective client will use, and in getting your site to show up more prominently than your competitor in the results. The process of optimizing your website for the best possible matches to search phrases is called Search Engine Optimization.
