Certain HTML tags help Google determine what are the most important keyword phrases to describe the website:
- Headings
- Links
- title tags
- Sitemaps help Google Search Console to direct its indexing operations
- Concentrate on 10 keyword phrases that will be the most likely searches your potential clients will use
- Each page could have a particular focus on one them
- Social media can be a great way to drive traffic to your site
A blog can be a way that you can keep content fresh and regularly incorporate new keywords that are popular